In 1966, Danelectro was sold to the " Music Corporation of America" (MCA). Though the model never became popular, it found an enduring niche in Nashville and Los Angeles for "tic-tac" bass lines. In 1956, Danelectro introduced the six-string bass guitar.
The guitars used concentric stacked tone/volume knobs on the two- pickup models of both series and "lipstick-tube" pickups, which contained the pickup components inside metal tubes. These instruments were branded either as Danelectro or for Sears as Silvertone, distinguished by the Silvertone maroon vinyl covering, and the Danelectro light-colored tweed covering. Later, Danelectro added hollow-bodied guitars, constructed of Masonite and poplar to save costs and increase production speed, intending to produce no-frills guitars of reasonably good tone at low cost.
Throughout the late 1940s, the company produced amplifiers for Sears, Roebuck and Company and Montgomery Ward, branded Silvertone and Airline respectively. They also provided a special "vintage" nine-volt battery for their pedals and amplifiers.ĭanelectro was founded by Nathan "Nat" Daniel in 1947. Some of the products manufactured by Danelectro include electric and resonator guitars, basses, electric sitars, amplifiers, pickups, and effects units. In 2016, Danelectro introduced new models, including a resonator guitar. In the late 1990s, the Evets Corporation started selling instruments and accessories under the Danelectro name. Nevertheless, three years later Danelectro closed its plant. The Danelectro company was sold to the " Music Corporation of America" (MCA) in 1966, moving to a much larger plant in Neptune City, New Jersey, employing more than 500 people. The company is known primarily for its string instruments that employed unique designs and manufacturing processes. Electric and resonator guitars, basses, electric sitars, amplifiers, pickups, effects unitsĭanelectro is a brand of musical instruments and accessories, founded in New Jersey in 1947.